ClickCease Market Analysis | Cris Sallmen | BHHS Chicago


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Market Analysis

We have what it takes to get results in any market, up or down. One thing is critical to a seller in any market, and that is the price at which you initially list your home.

We have found that many sellers think that an overpriced property simply can be reduced if it doesn’t sell. The danger with this approach is that by the time the property is finally reduced to its market value, buyers question how long the home has been on the market and why it hasn’t sold.

It’s only human nature to wonder why something hasn’t been snapped up if it is such a great deal. For that reason, a buyer’s offer to purchase, based on that knowledge, may be below its actual value.

As real estate professionals, we use market research to arrive at an initial price that is both realistic and fair to you but also attractive to buyers. This pricing process takes into account a number of key factors, which include the property location and condition, as well as the market history and current market activity.

Your agent can help you determine a reasonable price range with a Comparative Market Analysis. Setting a fair asking price helps you obtain the maximum selling price for your home.

Contact a Berkshire Hathaway HomeServices Chicago agent today for a thorough analysis of your home.
Find an agent in your area or call 866.795.7070.